Best Practices for Supporting Students with Special Needs

Best Practices for Supporting Students with Special Needs Veteran teacher and TeacherVision Advisory Board Member Tina shares her tips for helping students with special needs reach their fullest potential. by Tina Wheeler When teachers hear the term special needs, the most common type of educational disability probably comes to mind: a learning disability. This term, however, includes a host of diagnoses that can affect students in very specific, albeit very different, ways. A learning disability affects how kids process and comprehend information, and it can be expressed in a number of different ways. Students may demonstrate difficulty with spelling, writing, speaking, thinking, listening, or performing mathematical calculations. As a teacher, it is impossible to be an expert about every single possible educational obstacle your students might encounter. Therefore, it is crucial that you take the necessary steps to help your students reach their fullest potential. Take a look at some of the strategies I have used in my classroom to help my students with special needs achieve success. Read the Individualized Education Plan (IEP) This one seems like a no-brainer, but many teachers overlook the obvious when there are just so many things to do. Reading a student’s IEP is a definite first step that should not become an oversight. The IEP provides so much helpful information that you can use to guide your instruction for that child. Does it take time? Yes. But it is well worth the time and effort needed to tackle this often intimidating document. If you truly cannot spare the time, at the very least become familiar with each student’s disability diagnosis, educational goals, and accommodations and modifications. Work in opportunities to practice any listed goals that fit naturally into different areas of the curriculum. For example, if a student’s IEP lists a goal related to using who, what, where, when, why, and how questions, see if you can create an assignment that focuses on using question words. Understanding Accommodations and Modifications Each student’s IEP will include an accommodations and modifications page. This will list the all the modifications and/or accommodations that a student needs to assist him or her in receiving a fair and appropriate public education. Understanding what accommodations and modifications are, however, can be a bit confusing. Accommodations are changes in how information is taught to a student. Teachers can accommodate how information is presented to the student, how students are allowed to respond to assignments/assessments, the setting in which students learn or test, or the amount of time given to complete a task, just to name a few. Accommodations allow students to follow the same curriculum and meet the same expectations as their peers. Modifications, on the other hand, modify, or change, what information is taught to a student. Both assignments and curriculum requirements can be modified to fit a student’s needs. This allows students to learn similar skills and concepts as their peers, but the materials to do so are modified to match the student’s ability level. The accommodations or modifications for students are carefully selected by the IEP team to help students perform at their best ability levels. The goal is not to make schoolwork easier, but to “level the playing field” for students so they can receive a comparable education to their peers. It is important to note that any teacher can provide accommodations or modifications for students if he or she sees a true need, even without an educational diagnosis. Become Familiar with Common Difficulties Each educational diagnosis comes with its own set of difficulties that your student may struggle with. It is vital to know what those difficulties are, but also become well versed in the best practices to tackle those obstacles with your student. Students with dyslexia struggle with reading and understanding what they’ve read. This may be related to phonemic awareness (how sounds work in words), phonological processing (processing spoken and written language), or a number of other issues, such as fluency or spelling. Students with dyslexia often fall far behind in developing reading skills. Dyscalculia describes students who have complications with mathematical calculations. These complications can range from ordering numbers and simple addition to transposing and omitting numbers from equations. This can lead students to make very slow or very small gains in mathematical reasoning and understanding. Students with Attention Deficit/Hyperactivity Disorder, or ADHD, have trouble with focusing their attention, staying on task, and becoming distracted. Students with ADHD find many things in their environment interesting, so their attention is constantly being pulled away from what they are supposed to be focusing on. Dysgraphia is also a common disability. Students with dysgraphia may have trouble with physically writing, such as not being able to hold a pencil properly. Dysgraphia is also diagnosed when students have difficulties with written expression, like an inability to organize thoughts, use grammatical structures properly, or understand basic sentence structure. This can cause difficulty in English language arts assignments, but also in many other core subjects as an increasing focus is being put on writing. Many other educational diagnoses exist, and the above outlined just a few. If your particular student’s special need is not on this list, do a bit of research to find out all you can, so you can work to help your student learn and grow. Provide Opportunities for Success Having high expectations for your students is wonderful, but there are times that kiddos need a little help. Take a look at the list below. By adopting some of these suggestions, you might just be providing that little nudge that your student needs to get him or her to the top. Create a classroom environment that is as free of distractions as possible; Operate a very structured classroom, with some times reserved for unstructured activity; Show an example of appropriate classroom behaviors, as many students with special needs will not necessarily “just know” how to do things; Allow students to use an alternative seating arrangement, even if it’s simply letting students complete their work on the floor; Use music or timers to help with transitions throughout the classroom; Provide directions to assignments, activities, or assessments in a variety of ways, such as verbal and written; Break information up into smaller, more manageable tasks; Highlight, or give students permission to highlight, important information on assignments or in textbooks; Use alarms or apps to help students manage their time appropriately; Help students keep track of assignments by teaching them how to use a planner, organizer, or folders; Check often for understanding throughout the lesson or throughout the day and provide immediate redirection when needed; Differentiate your learning to include learners that excel in a variety of ways. As an educator, you know how different each child can be. Get to know any students you have with special needs. Understand their abilities and their limits. Have high expectations, but do not have unrealistic ones. Our goal is to help each student reach his or her full potential, no matter what. It may be hard, it may take time, but in the end, isn’t it all worth it? Do you have tips for working with special needs students? Share with us on Instagram, Facebook, Twitter, and Pinterest. Tina Wheeler is an elementary teacher in a combined 3rd/4th grade classroom at a small private school in Cuba, Missouri. She has been an educator since 2005, working in both the general and special education classrooms with students ranging in ages from 3 years old to adulthood. When Tina is not teaching, she works as a freelance writer. She also shares teaching tips and tricks on her blog at Miss Tina’s Room.

Christianity, Islam and Buddhism - 728 Words

Often times in our society we take one another for granted and treat each other with cruelty. Some of the times our best communication with one another is constant war, fights, and brutality to one another. Religion on the other gives us the opportunity to set aside our differences and come together as one. In order to do that we must believe religion works and set all concerns to the god or gods. Religions have become beneficial because it make things certain but also to put our uncertainty to the superior. Which means god will provide. Another way you or others can see this being affective is putting trust in the god and god’s. Back in the Early Middle Ages moving to the Dark Middle Ages, life was brutal and not choosing what religion you belong to makes it even harder for the individual. You had to believe and set aside your difference with religion. During the Early Middle Ages the Roman Empire suffered many lost but were not destroyed by the constant warfare from the north. Civil war inside Roman Empire cause Rome to decline and less could not protect itself. They were lots of invasions and warfare throughout the Early Middle Ages. At the time Constantinople was the greatest city in the Christianity and Islamic world. Constantine legalizes Christianity which people seek salvation, and withdrawal from the comfort of the world. Islam was influenced by Christianity and began with the teachings of Mohammad. Islam was spreading expeditiously. In that event MohammadShow MoreRelatedChristianity, Islam, And Buddhism1610 Words   |  7 Pagesof three major religions: Christianity, Islam, and Buddhism. Whether it is getting into Heaven in Christianity, achieving the paradise of Jannah in Islam, or Nirvana in Buddhism, these concepts of the afterlife will explained, compared, and contrasted. The first concept of the afterlife that will examined is the Christian version, Heaven. Christianity if one of the world’s most popular religions. As such, the concept of Heaven is widespread knowledge. Christianity is a religion that I am extremelyRead MoreChristianity, Islam, And Buddhism1474 Words   |  6 Pagesreligion acknowledges revelation in the wide sense that its followers are dependent on the privileged insights of its founder or of the original group or individuals with which the faith began. In the essay I will explain how Christianity, Islam, and Buddhism were founded. ​Christianity is the world s largest religion, with over 2.4 billion adherents. Christians believe that Jesus is the Son of God and the savior of humanity who’s coming as Christ or the Messiah was prophesied in the Old Testament. ItRead MoreChristianity, Islam, And Buddhism1508 Words   |  7 PagesThroughout the early ages of civilization there were three main religions Catholicism, Islam, and Buddhism. Catholicism was the predominant religion of Europe and was the basis for rulers to create laws and the way of life upon. 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These three religions shared what made them global and universal. Christianity, Islam, and Buddhism, fit the definition of world religion for the reasons that they each were not culturally specific nor gender specific, incorporated other religions and appealed to all social classesRead MoreIslam, Hinduism, Buddhism And Christianity Comparison1025 Words   |  5 PagesPractices of Hinduism, Islam, Hinduism, Buddhism and Christianity Comparison Hinduism, Islam, Hinduism, Buddhism and Christianity developed centuries ago and have been practiced since then to today. Groups of people who practice these religions are bound to the conventional norms, beliefs, cultures and way of life of each. Each religion has a particular faith in a supreme being (Woodhead, Partridge Kawanami, 2016). Muslims believe in Allah, Christians believe in Jesus Christ, Hindus believe inRead MoreChristianity, Confucianism, Buddhism, Hinduism, And Islam2580 Words   |  11 PagesHinduism, Buddhism, Confucianism, Taoism, Judaism, Christianity, and Islam. Please state the views of each tradition fully and clearly. In life, one will undertake a spiritual journey in which you will uncover the meaning of the self. Many religions, including Hinduism, Confucianism and monotheistic religions, have developed philosophies placing importance of the â€Å"self.† Emphasis on morality, virtues, honest contribute to the development of the inner self. In religions such as, Islam and Judaism

Marketing Campaign Analysis Marking Guide Essay - 2414 Words

Marketing Campaign Analysis Marking Guide Course number: CB206 Student name: ___ Chien yun,Lo (Lucy) _____________________________ Lecturer: Julie McGowan________________________________ Possible mark Your mark Introduction †¢ The product or service. †¢ The organisation that provides the product or service, including any mission statements, visions or goals. †¢ The industry and the markets that the organisation operates in. †¢ The form of marketing media that is used 10 2.5 2.5 2.5 2.5 2 2 1.5 1.5 Segmentation †¢ The different aspects of segmentation and the effects †¢ Target market has been identified †¢ Positioning strategy method is defined including reasons 25 10 5 10 7 0 6 Findings Discusses: †¢ Student demonstrates depth of understanding of topic including understanding of marketing theories Product †¢ A description of the products. †¢ Distinct advantages †¢ Strategies and objectives Pricing †¢ Briefly describe the pricing structure that is used with this product and explain the benefits of this method. †¢ Strategies and objectives †¢ Place/Distribution †¢ The channel of distribution †¢ The strategies used †¢ Any different methods of distribution that could be used 40 10 10 10 10 6 7 6.5 6.5 Promotion †¢ Describe the different methods of promotion that is currently being used and then choose one that is different. †¢ Develop a new promotion †¢ Describe the strategies and objectives that the â€Å"new† promotion is trying to achieve. †¢ CreativeShow MoreRelatedMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreProposal For Selling Home Proposal1425 Words   |  6 Pageswill provide significant business strength capabilities and unmatched marketing advantages to work provide a real estate experience that is one of effective, efficient and stress-free proportions. 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Knowledge Test If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment. Before submitting your workRead Moreselling and sales management Essay2442 Words   |  10 Pagessales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows how consumers and organizations behave when buying goods and services. - How well it knows and develops skills for two sales techniques such personal selling, key account management, relationship selling, direct marketing and Internet and IT applications in selling and sales management; negotiationRead MoreMarketing Plan For A Business Manager1991 Words   |  8 Pagesinternational location. As a MBA student in General Management my goal is to influence others to be confident in their abilities when comes to managing a business. In this course I learned that marketing can be used as strategic way to increase ones a profits and values of their company’s product and service. Marketing is a primarily a value communicator, rather than a value creator, deliverer or manager. When a Company is selling footwear and other sporting accessories there’s a strategy thatRead MoreProject Report on Consumer Behaviour and Satisfaction on Asian Paints10217 Words   |  41 PagesExecutive summary This project was done at â€Å"Asian paints ltd, Bangalore† gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction. Marketing is the widest term and can not be learnt in few days or years, many of the organizations before appointing the sales executives, check the ability of the candidates who are capable to sell the products/services, but still many of organizations fail in following their sales and loose grip on the market. 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I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read

Personally Identifiable Information and Ethics Use of Cookies Free Essays

Personally Identifiable Information (PII) and Ethics: Use of Cookies Cookie Trails In today’s era of technology, many people are concerned about internet privacy. Most concerns are usually sparked by misinformation. One piece of technology that is most misunderstood is the cookie and its uses. We will write a custom essay sample on Personally Identifiable Information and Ethics: Use of Cookies or any similar topic only for you Order Now Many people believe that cookies are programs that can transfer viruses onto their computers. This is absolutely false. Cookies are typically harmless. Cookies are little text files left on your hard disk by some websites you visit (Williams Stacy C. Sawyer, 2013, p. 05). These text files store information about the user like preferences, log-in name, and password. Cookies can be very beneficial for users who frequent many sites. It is very convenient to forgo having to remember every user name or password for every site you visit on a regular basis. Another convenience is using the shopping cart feature of a retail site. For instance, you have added items to your cart, and suddenly lose internet connection. Once internet connection is restored and you return to the site, your shopping cart items are still listed there. Websites also benefit from using cookies. Sites can store user preferences with the purpose of having a unique appearance for each user. Sites can also use cookies to track how many visitors a site receives. This particular piece of information is vital for sites who offer free access. Lately, many consumers have been distressed over how websites are using tracking cookies. Tracking cookies could potentially amass a compilation of all your browsing habits. Marketing companies such as DoubleClick have taken tracking cookies a step further. The cookie it dispatches will come alive every time you visit another site that does business with DoubleClick† (Peneberg, 2005). DoubleClick can then take that information it has gathered and pair it with personally identifiable information like a phone number or email, and most troubling a home address. DoubleClick was pummeled six years ago when it announced its intent to create a database of consumer profiles that would include names, addr esses, and online purchase histories. After public outcry and a class-action suit (which was settled in 2002), DoubleClick did an about-face and said it had made a huge mistake (Peneberg, 2005). When cookies are used in this manner it definitely brings ethical issues to the forefront. It is an invasion of privacy to take, use and potentially sell information that was not knowingly shared. It is an abuse of privileges users innocently extend to websites. If this invasion of privacy is allowed to continue, one could only wonder what will await the unsuspecting user in future. It is quite plausible for large marketing and advertising firms to start tampering with cookies, eventually creating more evasive ways of snooping on users, and in the process obtaining more crucial information like social security numbers. Marketers don’t fear that the government will ban or restrict cookies someday. After heavy lobbying they managed to secure an amendment to the Securely Protect Yourself Against Cyber Trespass Act that would exempt cookies from any spyware legislation that passes in the House (Peneberg, 2005). The people could rally together to band cookies, but that would make browsing the web difficult for all. It would make more sense to establish stricter regulations against tracking cookies. When companies start to dig too deep and go too far, the people will rebel. Cookies should remain just simple text files that mutually benefit the site and the user. There is no need to invade users’ privacy for profit. References Peneberg, A. L. (2005, November 7). Cookie Monsters: The innocuous Text Files that Web Surfers love to hate. Retrieved November 5, 2012, from Slate: http://www. late. com/articles/technology/technology/2005/11/cookie_monsters. html Williams, B. K. , ; Stacy C. Sawyer. (2013). USING INFORMATION TECHNOLOGY: A PRACTICAL INTRODUCTION TO COMPUTERS ; COMMUNICATIONS (10th ed. ). Boston: The McGraw-Hill Companies, Inc. ——————————————– [ 1 ]. Text files are stored as na me-value pairs. [ 2 ]. Tracking cookies are third-party cookies placed by a marketing or advertising company that is interested in tagging visitors. Often they make sure a user won’t be hit with the same ad twice. How to cite Personally Identifiable Information and Ethics: Use of Cookies, Essay examples

Food and Nutrition Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Nutrition Food Science. Answer: Dose required per day Flora Proactiv Original, a margarine based spread with plan sterols has the benefit of reducing the risk of cardiovascular disease in humans. However, to achieve this health benefit, it is necessary for consumers to appropriately follow the instruction given regarding the method of usage of the product. One such requirement is understanding the correct dosage of the product each day. The efficacy of Flora Proactiv Original in reducing the risk of heart disease is realized due to the presence of plant sterols in the product. Plant sterols help in reducing cholesterol level in human body and increased amount of cholesterol is the main cause of developing heart diseases (Flora pro-activ Original, 2016). To efficiently reduce cholesterol level in the body and minimize the chance of heart disease, 2g of plant sterols should be consumed every day. The specified amount of plan sterols can be obtained if a person takes 25 g of Flora Proactiv Original per day. 25 g is equal to one teaspoonful of product. As it is available in the form of margarine, the required daily dose can be taken by a person by spreading the margarine on sandwiches and bakes potatoes. The product can also be used for and baking purpose (Flora pro. activ spread, 2001).. Although the recommended may vary for different causes, however the minimum dosage limit is 2g. On the other hand, the maximum daily dose limit is 2.5g. This indicates that if the product is taken outside these limits, it may not reduce the risk of heart disease. It is also to be noted that 4g of Flora Proactiv Original Plant sterols also have the same efficacy in reducing the risk level as that of 25g of the product (Flora pro-activ Products Range, 20 16). A daily dosage of 2g plants sterols in Flora Proactiv Original reduces the cholesterol level by 10 to 15%. Healthy lifestyle and healthy diet is also important to reduce cholesterol level. Another important fact is that missing the daily consumption of the product may not cause any health problem, however it may reduce the effectiveness of plant sterols. Hence, it is clear that regular intake is necessary to get the desired result of cholesterol reduction. Product composition and active ingredient Flora Proactiv Original is available in 500 g plastic container containing about 40g plan sterols. Plant sterol is the active ingredient in the product and protein, fat, carbohydrate, sodium and potassium are the other ingredients used in the product (Flora pro-activ Original, 2016). The review of the product also shows that the plant sterols found in the product indeed has the potential to reduce the risk of cardiovascular disease when taken as part of daily diet. Reviewer has also agreed to the fact that taking 2g of plan sterols daily can decrease the cholesterol level by at least 10% (Oliver, Ronny Daniel,2014).. Plant sterols exist naturally in fruits, vegetables and vegetables oils in negligible quantities. Hence, consumption of vegetables and fruits do not provide the required level of plant sterols which is needed to reduce the level of cholesterol. Hence, this product is influential in providing the required dosage of plant sterols that will work to influence the level of cholesterol in the human body and promote health and well-being of an individual. References Oliver, W., Ronny, B., Daniel, T. (2014). Plant sterols in food: No consensus in guidelines. Biochemical and Biophysical Research Communications 446 (2014) 811813. Flora pro. activ spread. (2001). Nutrition Food Science, 31(1). https://dx.doi.org/10.1108/nfs.2001.01731aab.001 Flora pro-activ Original. (2016). Flora. Retrieved 5 May 2016, from https://www.floraproactiv.com.au/proactiv/about-the-flora-pro-activ-range/flora-pro-activ-original.aspx Flora pro-activ Products Range. (2016). Flora. Retrieved 5 May 2016, from https://www.floraproactiv.com.au/proactiv/about-the-flora-pro-activ-range/

10 Interesting Sulfur Facts

10 Interesting Sulfur Facts Sulfur is element number 16 on the periodic table, with element symbol S and an atomic weight of 32.066. This common nonmetal occurs in food, many household products, and even your own body. Here are 10 interesting facts about sulfur. Sulfur is an essential element for life. Its found in amino acids (cysteine and methionine) and proteins. Sulfur compounds are why onions make you cry, why asparagus gives urine a weird odor, why garlic has a distinctive aroma, and why rotten eggs smell so horrible.Although many sulfur compounds have a strong smell, the pure element is actually odorless. Sulfur compounds also affect your sense of smell. For example, hydrogen sulfide (H2S, the culprit behind the rotten egg odor) actually deadens the sense of smell, so the odor is very strong at first and then vanishes. This is unfortunate, because hydrogen sulfide is a toxic and potentially deadly gas! Elemental sulfur is considered non-toxic.Mankind has known about sulfur since ancient times. The element, also known as brimstone, primarily comes from volcanoes. While most chemical elements only occur in compounds, sulfur is one of relatively few elements that occurs in pure form.At room temperature and pressure, sulfur is a yellow so lid. Its usually seen as a powder, but it forms crystals, too. One interesting feature of the crystals is that they spontaneously change shape according to temperature. All you need to do to observe the transition is melt sulfur, allow it to cool until it crystallizes, and observe the crystal shape over time. Were you surprised you could crystallize sulfur simply by cooling the melted powder? This is a common method of growing metal crystals. While sulfur is a nonmetal, like metals, it wont readily dissolve in water or other solvents (although it will dissolve in carbon disulfide). If you tried the crystal project, another surprise might have been the color of sulfur liquid when you heated the powder. Liquid sulfur can appear blood-red. Volcanoes that spew molten sulfur display another interesting feature of the element. It burns with a blue flame from the sulfur dioxide that is produced. Volcanoes with sulfur appear to run with blue lava.How you spell the name of element number 16 likely depends where and when you grew up. The International Union of Pure and Applied Chemistry (IUPAC) adopted the sulfur spelling in 1990, as did the Royal Society of Chemistry in 1992. Up to this point, the spelling was sulphur in Britain and in countries using the Roman languages. The original spelling was actually the Latin word sulfur, which was Hellenized to sulphur. Sulfur has many uses. Its a component of gunpowder and believed to have been used in the ancient flamethrower weapon called Greek Fire. Its a key component of sulfuric acid, which is used in labs and to make other chemicals. Its found in the antibiotic penicillin and is used for fumigation against diseases and pests. Sulfur is a component of fertilizers and also pharmaceuticals.Sulfur is created as part of the alpha process in massive stars. It is the 10th most abundant element in the universe. Its found in meteorites and on Earth mainly near volcanoes and hot springs. The abundance of the element is higher in the core than in the Earths crust. Its estimated there is enough sulfur on Earth to make two bodies the size of the Moon. Common minerals that contain sulfur include pyrite or fools gold (iron sulfide), cinnabar (mercury sulfide), galena (lead sulfide), and gypsum (calcium sulfate).Some organisms are able to use sulfur compounds as an energy source. An example are cave bacteria , which produce special stalactites called snottites that drip sulfuric acid. The acid is sufficiently concentrated that it can burn skin and eat holes through clothes if you stand beneath the minerals. Natural dissolution of minerals by the acid carves out new caves. Although people always knew about sulfur, it wasnt recognized as an element (except by alchemists, who also considered fire and earth elements). It was 1777 when Antoine Lavoisier provided convincing evidence the substance was indeed its own unique element, worthy of a place on the periodic table. The element has oxidation states ranging from -2 to 6, allowing it to form compounds with all of the other elements except the noble gases.

Soft Drink Industry Essays - Ice Cream Parlors, Ice Cream

Soft Drink Industry Essays - Ice Cream Parlors, Ice Cream Soft Drink Industry Executive Summary The word 'Saturation' does not exist in the dictionary of the U.A.E. Year by year, new products and their competing items have entered into the field and have successfully created a slot for themselves. This phenomenon is greatly supported by the open down policy of the local government to the people coming from other lands for settlement and tourism. Ice creams are a product that has not seen their prime in the U.A.E. It's potential is tapped in a meager form. Not that the commodity is in short supply. There is ample ice-cream available even at the moment. But, there is great scope of habitualizing the inhabitants of this place to consume more of the product, by exploiting the U.A.E. climate to its best potential. This statement vindicates the statistics that while an average person in Australia consumes 36.87 pints of ice cream, and in the United States 30.04 pints, the consumption in U.A.E. is only 6 pints per capita. Thus, even if the consumption is increased by 6 times for a person here, we will still be comparable to Australia and will need more effort to become world leader in consumption. This indicates the amount of vacuum existing in the U.A.E for the growth in the Ice-cream consumption. The bottom line is a 'Difference'. Up until now the ice creams that are being sold in the U.A.E. are mostly the conventional stuff and it will bring a sea change in the minds of consumers about ice creams if they are given something different at affordable prices and at accessible locations. One such company that can meet all these interests is Ben & Jerry's. We are a group of investors now planning to open Ben & Jerry's ice cream parlor. The food and beverage industry has been in a boom. Therefore we plan to make our mark in the industry as the premium ice cream and yoghurt parlor in the country. U.A.E has a multi-cultural environment thus providing a good market for Ben&Jerry's.. Ben&Jerry's is the 'difference' which can fit in the slot to help bring up the per capita consumption of the country. Most of their ice creams are made from fresh fruits, which hardly any other maker has attempted. Introduction & Background The company Ben & Jerry's had its humble beginning more than 70 years ago, when its founders started manufacturing ice cream with a hand - cranked machine. Today, it offers the widest range of ice creams and frozen deserts in packs, including cups, bulks, and cones. The brand enjoys its reputation for successful innovation and development of flavors and its new offerings are eagerly awaited every summer. Current Market Situation The Marketing Environment- The United Arab Emirates has an ice cream market of Dh140 million, yet it has one of the lowest consumption (6.00 per capita/ pints) of ice-cream when compared to Australia which consumes 36.87 per capita / pints and USA 30.04 pints. The ice-cream parlors Baskin Robbins enjoys having a monopoly followed by Haagen-Dazsas and Breslers. There are other non-famous parlors in some shopping centers and malls. Considering that there is two major franchises in the U.A.E market there is a high scope in entering the ice-cream industry. As for the external environment, it is divided in the following manner. Competitive Environment- There is high degree of competition in the foodstuff industry. In the ice-cream industry, the market share is evenly distributed with Nestle being the market leader, followed by Walls and then by Kwality. Recenlty Hag n' Das has also come up with major marketing schemes and are aggressively marketing their ice creams. They have a parlor opened at Al Diyafah Street in Deira. There is no official study to the exact market share. The prices in the parlors are about 10% higher to that of franchises in London and Canada. The other competitors in the family line are Igloo, Unikai, Kimo Cadbury, Mamma- Mia, and also those previously mentioned. Hags n' Das, Cadbury's, Baskin Robbins and have an importation, the rest are local manufacturers. Below mentioned is the approximate market share. Estimates provided by Kwality and Unikai year 1996 Overall market growth 20% on yearly basis Social and Cultural environment- We intend to target our products